Hands On - GM Canada Cadillac Training

FOCUSED ON YOUR ENVIRONMENT, MARKET AND CUSTOMERS

Cadillac In-Dealership Training is live training conducted at your dealership and tailored to your specific needs. Facilitated by expert Cadillac Product and Experience Leaders, these interactive, hands-on sessions provide opportunties for sales consultants to receive small-group attention as they sharpen their product knowledge, in-vehicle technology expertise and selling techniques.

CADILLAC LUXURY EXPERIENCE

XT4

ESCALADE IQ

LYRIQ DELIVERY and CX

PROVEN TO DRIVE SALES
CONSULTANT PERFORMANCE

According to GM research*, in-dealership product training is statistically proven to increase sales consultant average monthly volume.

Four months after initial In-Dealership Training, sales consultants average about one more vehicle sales per month than prior to attending it.
On average, sales consultants sell 2.4 incremental vehicles over the 4 months following IDT.

In addition, the research revealed:

Regular in-dealership sessions add incremental value.
Early exposure to in-dealership training quickly boosts new hire performance.
Impact is slightly greater at larger stores.
Training drives performance, and performance drives retention.

*2018 In-Dealership Training Analysis GM Center of Learning (US)

BENEFITS

Sales Consultants gain confidence in their ability to demonstrate vehicle technology.
Learn competitive information appropriate for their market and customers.
Gain confidence in overcoming customer objections.
Learn word tracks they are able to use when presenting products to customers.

WHAT DEALERS ARE SAYING

Sales Consultant remark on previous Virtual Training sessions:

“Always nice to get personal questions and answer interaction.”

“I always tailor the way I present a vehicle to my customer based off the word track and key points from our trainer.”

“Worth their weight in gold.”

“Wish she could come more often, as I learn every time she visits.”

SALES CONSULTANTS ALSO GIVE HIGH MARKS TO THE TRAINING THEY RECEIVE FROM CADILLAC PRODUCT AND EXPERIENCE LEADERS.